Posted by Greg
Banks Fail to Use Facebook and Twitter Effectively A survey recently conducted uncovered that 50 of the nation’s leading private banks hadn’t effectively utilized social media to reach customers. In fact, if any efforts had been placed into social media at all, it was amateurish at best. Many banks set up token social media profiles [...]
Over the past year we have seen the dark underbelly of online social opportunity, as corporations like Go Daddy and Nestle have had to fight for their lives with full blown crisis in the social arena. Thankfully, these situations are still extreme examples, but they reinforce the importance of a well thought out intervention process [...]
Full disclosure: before coming to Woodhouse, I did my time at a top ten US bank, driving business through the usual bank marketing channel—Direct Marketing. Mainly, MAIL—and lots of it! I’m sure that this comes as no surprise to any of you who fill recycling bins with countless checking account and credit card offers on [...]
