Over the past year we have seen the dark underbelly of online social opportunity, as corporations like Go Daddy and Nestle have had to fight for their lives with full blown crisis in the social arena. Thankfully, these situations are still extreme examples, but they reinforce the importance of a well thought out intervention process [...]
Full disclosure: before coming to Woodhouse, I did my time at a top ten US bank, driving business through the usual bank marketing channel—Direct Marketing. Mainly, MAIL—and lots of it! I’m sure that this comes as no surprise to any of you who fill recycling bins with countless checking account and credit card offers on [...]
Social Media has revolutionized the way companies connect with customers and prospects by enabling two-way, online public conversations between brands and customers. Brands are quickly transforming from big, nameless institutions to approachable, valuable and trusted sources of information, content and connections. So where is Pharma in this revolution? For the most part, they are still [...]
