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	<title>Woodhouse Agency</title>
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	<link>http://woodhouseagency.com</link>
	<description>A Full Service Social Media Agency</description>
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		<title>7 Things You Can Do Now to Prepare for Negative Posts and Comments</title>
		<link>http://woodhouseagency.com/uncategorized/7-things-you-can-do-now-to-prepare-for-negative-posts-and-comments/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=7-things-you-can-do-now-to-prepare-for-negative-posts-and-comments</link>
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		<pubDate>Thu, 20 Oct 2011 16:49:25 +0000</pubDate>
		<dc:creator>Donna Sullivan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Over the past year we have seen the dark underbelly of online social opportunity, as corporations like Go Daddy and Nestle have had to fight for their lives with full blown crisis in the social arena.  Thankfully, these situations are still extreme examples, but they reinforce the importance of a well thought out intervention process [...]


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		<title>Direct Mail and Customer Centricity? Not So Much&#8230;</title>
		<link>http://woodhouseagency.com/uncategorized/direct-mail-and-customer-centricity-not-so-much/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=direct-mail-and-customer-centricity-not-so-much</link>
		<comments>http://woodhouseagency.com/uncategorized/direct-mail-and-customer-centricity-not-so-much/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 17:52:59 +0000</pubDate>
		<dc:creator>Shawn FitzMaurice</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://woodhouseagency.com/?p=167</guid>
		<description><![CDATA[Full disclosure: before coming to Woodhouse, I did my time at a top ten US bank, driving business through the usual bank marketing channel—Direct Marketing. Mainly, MAIL—and lots of it! I’m sure that this comes as no surprise to any of you who fill recycling bins with countless checking account and credit card offers on [...]


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		<title>10 Tips on Enabling and Managing Two Way Dialog for Pharma Companies</title>
		<link>http://woodhouseagency.com/uncategorized/10-tips-on-enabling-and-managing-two-way-dialog-for-pharma-companies/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=10-tips-on-enabling-and-managing-two-way-dialog-for-pharma-companies</link>
		<comments>http://woodhouseagency.com/uncategorized/10-tips-on-enabling-and-managing-two-way-dialog-for-pharma-companies/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 17:10:32 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://woodhouseagency.com/?p=144</guid>
		<description><![CDATA[Social Media has revolutionized the way companies connect with customers and prospects by enabling two-way, online public conversations between brands and customers.   Brands are quickly transforming from big, nameless institutions to approachable, valuable and trusted sources of information, content and connections. So where is Pharma in this revolution?  For the most part, they are still [...]


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		<title>Unsolicited Advice for Kodak Regarding Social Media Strategy</title>
		<link>http://woodhouseagency.com/uncategorized/unsolicited-advice-for-kodak-regarding-social-media-strategy/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=unsolicited-advice-for-kodak-regarding-social-media-strategy</link>
		<comments>http://woodhouseagency.com/uncategorized/unsolicited-advice-for-kodak-regarding-social-media-strategy/#comments</comments>
		<pubDate>Mon, 16 May 2011 01:30:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Kodak and Social Media Kodak&#8217;s Tom Hoehn (@TomHoehn) was recently interviewed in the social media maven series on the Viral Garden blog. In the interview, Tom shared the Kodak social media approach and strategy that he co-developed along with Kodak Chief Blogger Jenny Chisney (@kodakcb). After reading the interview I had a few thoughts and [...]


Related posts:<ol><li><a href='http://woodhouseagency.com/uncategorized/dont-leave-social-media-to-one-person/' rel='bookmark' title='Permanent Link: Don&#8217;t Leave Social Media to One Person'>Don&#8217;t Leave Social Media to One Person</a> <small>Arthur Germain from the Communications Strategy Group posted a piece...</small></li>
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		<title>Don&#8217;t Leave Social Media to One Person</title>
		<link>http://woodhouseagency.com/uncategorized/dont-leave-social-media-to-one-person/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=dont-leave-social-media-to-one-person</link>
		<comments>http://woodhouseagency.com/uncategorized/dont-leave-social-media-to-one-person/#comments</comments>
		<pubDate>Thu, 05 May 2011 14:06:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Arthur Germain from the Communications Strategy Group posted a piece called &#8220;Does your brand have a front man&#8221;.   It&#8217;s well thought out and he makes the argument that brands should encourage a strong personality within the company to be tightly associated to the brand, a front man if you will. You can find his [...]


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		<title>Checklist for companies new to social media</title>
		<link>http://woodhouseagency.com/sm/checklist-for-companies-new-to-social-media/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=checklist-for-companies-new-to-social-media</link>
		<comments>http://woodhouseagency.com/sm/checklist-for-companies-new-to-social-media/#comments</comments>
		<pubDate>Sat, 23 Apr 2011 23:08:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Media Relations]]></category>

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		<description><![CDATA[Get going already In a recent report from Marketing Sherpa, close to 50% of marketers reported that the lack of knowledgeable staff was the biggest barrier to adopting social media for business purposes. Even though the idea and practice of online social media has been around since the beginning of the internet, new technologies, platforms [...]


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		<title>From Media Relations to Community Relations</title>
		<link>http://woodhouseagency.com/uncategorized/from-media-relations-to-community-relations/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=from-media-relations-to-community-relations</link>
		<comments>http://woodhouseagency.com/uncategorized/from-media-relations-to-community-relations/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:58:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Community Relations]]></category>
		<category><![CDATA[Media Relations]]></category>

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		<description><![CDATA[...how social media is changing the PR discipline and to outline practical steps to modify the PR approach...


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		<title>Conversation Ads</title>
		<link>http://woodhouseagency.com/uncategorized/conversation-ads/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=conversation-ads</link>
		<comments>http://woodhouseagency.com/uncategorized/conversation-ads/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 03:28:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://woodhouseagency.com/uncategorized/conversation-ads/</guid>
		<description><![CDATA[Bring the conversation to the conversation Conversation Ads View more presentations from Greg Wood. No related posts. Related posts brought to you by Yet Another Related Posts Plugin.


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		<title>Social Media and Brands: More than just 140 characters</title>
		<link>http://woodhouseagency.com/uncategorized/social-media-and-brands-more-than-just-140-characters/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=social-media-and-brands-more-than-just-140-characters</link>
		<comments>http://woodhouseagency.com/uncategorized/social-media-and-brands-more-than-just-140-characters/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 19:52:00 +0000</pubDate>
		<dc:creator>Greg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://woodhouseagency.com/uncategorized/social-media-and-brands-more-than-just-140-characters/</guid>
		<description><![CDATA[Content is the currency of social media.  Smart companies get this.  But it’s different content then what companies are used to producing.  It’s not a 30-second TV spot, a white paper or a webinar.  It’s bite sized content that proves their brand and brand elements and it engages people.  It could be an online application, [...]


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